Use the Seasons to help you market your creative work. It's smart and powerful. Working against it is futile. And ignoring it is just plain silly. So learn the seasons, pay attention to what the world feels, thinks and does during each month, around each holiday and as we live, educate, celebrate, motivate, innovate and inspire ourselves throughout each year.

Finding tools for “seeing” what makes us unique are valuable in today’s entrepreneurial world.  This one is easy to use and very effective. It enables you to know yourself more fully. In marketing, it is More Important to be Different than to be Better.

The SWOT is an amazing business tool.  It enables businesses and individuals to see themselves from inside and outside of their business.

In marketing, it is More Important to Be Different than Better

Here is a powerful exercise that simplifies getting to core values and learning how each person and business has a unique position in the world based on those values.

In marketing, it is More Important to be Different than to be Better.

To do this work, ask yourself:  What never changes about you, your work, your approach to any issue -- no matter what is happening in the world